Max Gallo, The Poster in History. Hamlyn, Middlesex England 1975
Translated by Alfred & Bruni Mayor from the original Italian edition “I manifesti nella storia e nel costume” © 1972 Arnoldo Mondadori editore, Milano
Posters are found in public places all over the world. They are usually visually striking, designed to attract the attention of passers-by and entice them to purchase a particular product or service, make them aware of a political viewpoint, or attend a specific event. This remarkable study is an overview of posters throughout history, as well as a representative survey of mass culture from the time of the French Revolution to 2000. Over 450 posters are reproduced here, 250 in full color, selected for both their historical import and their beauty. Author Max Gallo’s informative text recapitulates the social and political currents of the day and places each poster in its historical context. The book also includes an essay on the development of poster art by art critic Carlo Arturo Quintavelle.